If you follow my ranting on various autism message boards you'll know that I am no big fan of pharmaceutical companies. I am not under the impression that they have poisoned our children with thimeresol, causing an 'autism epidemic' mind you. I just don't like the barriers that they can erect to protect their market share. I also don't like the billions they spend on advertising to 'pull' their products through the marketplace advertising to consumers. But most egregious in my mind is their sales and marketing departments. Doctors and nurses will be wined and dined in the hopes that the latest drug will be favored over the competitors. Also, from pens to scratch pads to mints to everything imaginable, they will imprint the brand names of anti psychotics, male enhancements, cholesterol reducing and any other cure for malady known to man, again all in the hopes that when they are writing with, writing on or eating the promos, they will think of dishing out that drug to the next patient. I thought I had seen it all until today...
Someone I know has a relative in the pharma-sales business. I don't hold it against her, but I promised to have a heated debate next time I see this person's relative. It would be interesting to see how they are trained to deal with my ilk, but I digress. She walked over to me and handed me THE MOST DISGUSTING tie I had ever seen. As she explained, the purple tie with a white design was actually the logo for Nexium, the heartburn medication. All I could do was see in my mind's eye a supervisor of this sales guy saying "Yes, you HAVE to wear this on all your sales calls next month, to put in in the eye of the consumer." Or worse yet, a convention of sales reps all with the same hideous tie, all getting stares from the wait staff at the hotel they were at!
I can't imagine the reasoning within their marketing staff for this tie promo item. Were they trying to capture the wacky-quirky-don't-care-what-anyone-thinks doctors market? Any way you look at it, this and many other baubles that these companies give out will do nothing for the public perception that these things they sell are nothing more than Bold detergent or Hershey bars. Could they not do better by taking this promo money and fund a cancer walk a thon or put their name on the side of a children's hospital?
Anyway, sorry to digress from my normal autism/general family issues...I just had to share...
1 comment:
I knew a drug salesman. He was very successful. I asked him why. He told me that most salesmen were to shy to give away anything more than mouse pads and samples. He gave doctors computers, tickets to sold-out games, airplane tickets, etc. He was the drug company's darling.
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